The Panarmenian Federation of Film Producers has presented five Armenian-linked film projects at the Marché du Film, held alongside the 79th Festival de Cannes. The information was shared by Armenian director and producer Hovhannes Galstyan.
According to Galstyan, the project presentations were scheduled at the Federation’s stand in Palais -1. The Federation returned to Cannes in 2026 as an official partner of the Gagik Tsarukyan Foundation, continuing its effort to increase the visibility of contemporary Armenian cinema on major international industry platforms.
Five projects in focus
The lineup presented by the Federation included VERA, White Shirt, Hello / Barev, Stage and Overmind.
VERA is an international co-production involving Armenia, Estonia, the Czech Republic, Poland and Belgium. Set against the backdrop of the 2023 blockade of Nagorno-Karabakh, the film follows a mother trying to protect her children amid scarcity and uncertainty.
White Shirt is a project from Monk3. The story centers on the son of a wealthy businessman whose reckless actions lead to a tragic incident, forcing his family into a moral and social crisis.
Hello / Barev is a biographical film about Ara Güler, the world-renowned photographer of Armenian heritage who built his career in Turkey. The project is presented as the first Armenian-Turkish narrative co-production.
Stage is a drama set in the world of ballet, where artistic ambition, personal sacrifice, rivalry and emotional tension shape the lives of its characters.
Overmind is an AI-themed project whose cast, according to the published description, is entirely generated by artificial intelligence.
Armenia as a production and cooperation destination
Alongside the film projects, the Federation presented Discover Armenia with the Panarmenian Federation of Film Producers, an initiative aimed at positioning Armenia as a destination for international cultural and film-industry cooperation.
The Federation also introduced Cinema Alliance, described by Galstyan as a new structure designed to make it easier for international film crews to work in Armenia.
Another part of the Cannes presentation was an international information campaign connected to the monumental statue of Jesus Christ currently being built on Mount Hatis. In the Federation’s communication, the project is framed as one of the symbolic entry points for presenting Armenia to international partners.
Coverage in Cannes Market News
Galstyan also reported that the issue of Cannes Market News devoted several pages to Armenia, its film industry, the Federation’s Cannes projects, Armenian film heritage, the diaspora network and the country’s production potential.
The published excerpts place Armenia’s Cannes presence in a broader industry context, including institutional changes, international co-production prospects and the country’s cash rebate system. Armenia’s current film rebate framework offers 25% back on eligible production expenses incurred in the country, with an additional rebate of up to 10% for projects that promote Armenia as a destination.
For Armenia’s film sector, the Federation’s presence at the Marché du Film is not only a matter of visibility. The Cannes market remains one of the key global meeting points where projects look for co-producers, sales agents, distributors and festival pathways.
